Brand New Church
PRODUCTION
LEVELS
A shared language for scoping creative work across video, design, and photography.
L1
Shoot: 0–30 min
Edit: 0–1 hr
Total: ~1 hr
Edit: 0–1 hr
Total: ~1 hr
Run & Gun
iPhone in hand, idea in mind, post by tonight.
Gear
iPhone with natural light
Crew
1 person Solo
Edit
Quick edit or basic trim
Examples
- Quick social story or Reel
- Candid behind-the-scenes clip
- Same-day announcement post
L2
Shoot: 30–90 min
Edit: 1–3 hr
Total: ~half day
Edit: 1–3 hr
Total: ~half day
Simple Production
Intentional but lean — planned shot, clean audio.
Gear
R6 + Mic
Crew
1–2 people Solo/Pair
Edit
Davinci with quick color grade, music
Examples
- Single-cam talking head
- Ministry spotlight / pastor note
- Event promo (single location)
L3
Shoot: half–full day
Edit: 3–8 hr
Total: 2–5 days
Edit: 3–8 hr
Total: 2–5 days
Standard Production
Multi-cam, scripted, polished — the weekly baseline.
Gear
2+ cameras, dedicated audio, simple lighting kit
Crew
2–3 people Collab
Edit
Full edit, color grade, graphics, captions
Examples
- Series promo video
- Baptism feature
- Multi-location event recap
L4
Shoot: 1–2 days
Edit: 1–2 weeks
Total: 2–4 weeks
Edit: 1–2 weeks
Total: 2–4 weeks
High-End Production
Cinematic approach — scripted narrative, B-roll heavy.
Gear
Cinema camera, full lighting package, gimbal, drone
Crew
2-4 people Full Crew
Edit
Advanced grade, motion graphics, sound design, music production
Examples
- Campaign / series launch film
- Story-driven ministry doc
- Special event video (Christmas, Easter etc.)
- Podcast
L1
Turnaround: <2 hrs
Template Pull
Existing template, swap text and colors, done.
Tools
Canva, Easy PSD adjustment with existing brand templates
Examples
- Instagram story from template
- Basic announcement graphic
- Standard update
L2
Turnaround: 2–6 hrs
Light Custom
On-brand, some original layout work needed.
Tools
Photoshop / Illustrator, brand assets
Examples
- Event social graphics suite
- Simple print piece
L3
Turnaround: 2–5 days
Full Custom
New concept, multiple deliverables
Tools
Full Adobe suite, multiple rounds of revision
Examples
- Series identity / graphics package
- Multiple Screen Graphics
- Print Graphics
L4
Turnaround: 1–4 weeks
Campaign Design
System thinking — consistent identity across many touchpoints.
Tools
Full suite, possible outside illustrator/photographer
Examples
- Sermon series full system
- Event brand package
- Large Print Project
L1
Shoot: 0–30 min
Edit: 0–30 min
Edit: 0–30 min
Candid Capture
Phone out, moment caught, light crop, post.
Gear
iPhone
Edit
Lightroom mobile, minimal presets
Examples
- Sunday lobby moments
- Team candid for story
L2
Shoot: 30–60 min
Edit: 1–2 hr
Edit: 1–2 hr
Planned Shoot
Camera out, purpose defined, quick delivery.
Gear
Canon camera, lens, natural light
Edit
Lightroom, preset-based edit, 20–50 selects
Examples
- Mid-week event coverage
- Headshots (informal)
L3
Shoot: 1–3 hr
Edit: 3–6 hr
Delivery: 1–2 days
Edit: 3–6 hr
Delivery: 1–2 days
Event Coverage
Multi-moment, intentional storytelling through stills.
Gear
2 bodies, multiple lenses, lights
Edit
Full cull + edit, 50–150 final images
Examples
- Sunday service full coverage
- RU, Man Night, etc.
- Camps
L4
Shoot: half–full day
Edit: 1 week
Delivery: 1–2 weeks
Edit: 1 week
Delivery: 1–2 weeks
Directed Shoot
Shot list, styled, coordinated — intentional art direction.
Gear
Full kit, studio or location lighting, possible assistant
Edit
Deep retouch, custom grade, curated gallery
Examples
- Campaign / series photography
- Staff headshots (formal)
- Styled merch shoot
Video at a Glance
| Level | Name | Gear | Crew | Total Time |
|---|---|---|---|---|
L1 | Run & Gun | iPhone | 1 | ~1 hr |
L2 | Simple Production | R6 + mic | 1–2 | ~Half day |
L3 | Standard Production | Multi-cam + audio | 2–4 | 2–4 days |
L4 | High-End Production | Cinema package/After Effects | 4–6 | 2–4 weeks |
Design at a Glance
| Level | Name | Approach | Turnaround |
|---|---|---|---|
L1 | Template Pull | Canva / template swap | <2 hrs |
L2 | Light Custom | On-brand, light layout work | 2–6 hrs |
L3 | Full Custom | New concept, original work | 1–3 days |
L4 | Campaign Design | Multi-touchpoint system | 1–2 weeks |
Photography at a Glance
| Level | Name | Gear | Delivery |
|---|---|---|---|
L1 | Candid Capture | iPhone | Same day |
L2 | Planned Shoot | R6 , natural light | 1–2 days |
L3 | Event Coverage | 2 bodies + external lighting | 1–2 days |
L4 | Directed Shoot | Full kit + lighting | 1–2 weeks |
Who needs to approve it based on the level?
L1
Team Member
Can Self-Approve
Can Self-Approve
1
Team member captures or creates
2
Self-review against brand guidelines
3
Post or send — no sign-off needed
L2
Team Lead
Review Required
Review Required
1
Creative brief or shot list submitted
2
First draft to team lead for review
3
One round of revisions
4
Team lead approves and releases
L3
Director-Level
Sign-Off
Sign-Off
1
Creative brief + timeline submitted 2+ weeks out
2
Pre-production review with director
3
Rough cut / draft shared for feedback
4
Director signs off on final before release
L4
Leadership
Full Approval
Full Approval
1
Project pitched and budgeted in advance
2
Pre-production deck reviewed by leadership
3
Check-ins at key milestones
4
Final approval from senior leadership